Ednalou C. Ballard, CFP®, RFC® was one of New England’s prominent financial planning professionals. An accomplished writer and speaker, she was an contributing author to the Prentice-Hall book, Financial Planning Can Make You Rich; author of Profit & Prosper, (through tax, estate and investment planning strategies), Peregrine Press, and co-author of the 1996, and 1998, Practical Guide to Planned Giving, by Taft.
Mrs. Ballard began her career in 1968 as the first female broker of a Connecticut brokerage firm. Choosing to specialize in tax, investment, and retirement planning, she became an authority in comprehensive wealth management.
A graduate of Temple University, Mrs. Ballard became a Certified Financial Planner™ Professional in 1979, a Registered Financial Consultant, RFC, Registered Investment Advisor Agent and was admitted to the Registry of Financial Planning Practitioners. She had served as President and Chairman of the Board for the Connecticut chapter of the Financial Planning Association (FPA).
In 1980, she launched her own firm, Financial Planning Centre, Inc., offering all aspects of financial planning and wealth management. When her husband, Norman D. Ballard, a financial and computer analyst, joined the firm in 1994, the firm name became Ballard Associates. In February of 2014, Ednalou passed on after battling cancer for many years. Her pioneering mentality and wisdom in the financial field is the foundation on which the Ballard Associates framework was built. Her husband, daughter, and grandson continue to honor Ednalou by providing financial services to the community in her light.